Yara (formerly Hydro Agri)
Yara starts a new chapter in an almost hundred-year-old history when it becomes an independent company listed on the Oslo stock exchange on March 25. The world´s largest supplier of plant nutrients keeps its Viking Ship logo, recognised globally as a symbol of high quality fertilizer products.
Yara’s roots are in Norsk Hydro, founded in 1905 on a simple but revolutionary idea: capture nitrogen from the atmosphere to make mineral fertilizer for a growing global population. This was the start of the world’s first industrial production of nitrogen fertilizer. Calcium nitrate gained ground, first in Norway and elsewhere in Europe, and later around the world. Today, it remains among Yara´s most important products. Based on the vision of helping to feed the world, Yara have built a full range of quality nitrogen-based products tailored to meet the needs of the world’s farmers and their crops. Among them, Calcium nitrate is increasingly popular, ideal for fruit and vegetable cash crops. Professional and highly competent growers are choosing Calcium nitrate because calcium brings that extra taste and inviting look demanded by modern quality focused consumers. Further information regarding Yara on www.yara.com/
Sláturfélag Suðurlands svf. (SS)
SS cooperation with Hydro started in 1999. SS is selling and distributing Yara fertilizer in Iceland. It is our objective to offer farmers a high quality fertilizer.
SS is a producer co-operative, owned by farmers in the southern part of Iceland and shareholders. The company was founded in 1907. Our objective is to operate on the wholesale level selling our own production and imported products. The company is operating in three divisions, abattoir, meat processing and import.
Abattoir
SS is the largest abattoir in Iceland with about 25% of the animals slaughtered. The company operates 2 slaughterhouses in southern part of Iceland. The main slaughterhouse is at Selfoss 50 km east of Reykjavik and has export licence for Japan and EU countries.
Meat processing
Our meat processing division holds a dominant position in meat processed products with marketshare from 20 to 80% depending on product categories. Our product range in meat processed products consists of about 150 various products. Our best selling product is the very popular SS wiener sausage with about 80% marketshare. In fast developing fields like ready-made meals we are market leaders with the 1944 brand. SS applies a multiple brand strategy in selling its products. Main processing plant is at Hvolsvollur 115 km east of Reykjavik.
Import
We have placed high emphasis on increasing the turnover of our import division where we represent many outstanding companies, like Yara AS. Our policy is to represent one of three leading companies in every product group. We are sole agents and distributors for well known brands such as, Yara fertilizer, Pedigree and Whiskas petfood, McCormick spices, Uncle Ben’s rice and sauces, Mars confectionery and Mars ice-cream, Barilla pasta products and sauces and Bennett Opie´s cocktail cherries and olives.
Export
Iceland has two types of meat that are popular in some world markets. Horsemeat has been successfully exported to Japan by airfreight for several years and recently to some EU countries. SS is the leading supplier of this meat. Icelandic lamb is very popular in foreign markets because of excellent taste and the clean Icelandic nature. For export of lamb SS has registered the brandname ICELAMB in leading European markets. Fresh meat is processed and packaged during slaughter season in August - December. The meat is transported by air or by sea in refrigerated containers. We also export salted lambskins and salted hides.
Main office
Slaturfelag Sudurlands svf.
Fosshals 1,
110 Reykjavik, Iceland
Phone +354 575 6000
Fax +354 575 6090
Register number 600269-2089
E-mail ss@ss.is
Homepage www.ss.is